By Marianne Mychaskiw, InStyle
[post_ads]Confession time: it is very rare that we get this excited over a
particular toothpaste. LED teeth-whitening devices and sonic wave
toothbrushes? Sure. We even got down with oil pulling for about an hour.
We'll admit, we've stuck to the same toothpaste for years, until
PopWhite came along. The brand has certainly impressed us with their
Whitening Primer + Toothpaste, so named as it pairs very well with the
PopWhite Toner + Oral Rinse. And you guys—it's purple. Like, need we say more?
The
reason behind the violet hue goes deeper than just aesthetics, of
course. You know how purple shampoo works to eliminate any yellow tones
in dyed hair? The PopWhite toothpaste pretty much has the same effect on
your teeth, giving immediate results, while using its cocktail of
natural ingredients to whiten your enamel and fade stains.
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It also makes the process of brushing your teeth a lot more entertaining, so there's that.
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